So many business owners are focused on direct sales to their potential customer base. They spend their day in direct selling mode, pitching their product or service to prospects, never thinking about the idea of leverage.

Of course, this becomes one of the traps that result in a one-dimensional business that goes about their activities in a very basic, fashion.

However, there’s this concept of leveraging the activities and efforts of other people to multiply your gains.

I’m talking about adding channels to your business to market and distribute...